Hello!

I'm Alyssa, a product designer based in Los Angeles who is deeply passionate about creating friction-free user experiences.

After graduating from UCLA with a degree in Sociology, I began my career in entertainment advertising. A few years in, a friend introduced me to product design and I never looked back.

What I love most about design is digging into a problem and uncovering what’s really going on beneath the surface. Whether I’m exploring a new project, speaking with users, or collaborating with product and engineering partners, I’m always asking why.

I care about getting to the root of a problem, always balancing user needs with business goals to create thoughtful, effective solutions.

I believe in simple, intuitive interfaces that do not make users think. Every detail should be intentional and earn its place.